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Admn starts process to secure GI tag for sarasatia

Summary by Times of India
Sambalpur's administration is pursuing a Geographical Indication tag for its beloved traditional sweet, sarasatia. This move aims to solidify the sweet's unique identity nationally, recognizing its distinct flavor and purported medicinal qualities. The process, involving documentation and a producers' society, is underway, with expectations of completion in four to six months.
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Times of India broke the news in India on Wednesday, March 11, 2026.
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